A brand built to travel through culture and time.
Narrative Co.came to us with a vision: build a platform that helps ideas move faster, cleaner, and with more meaning.But to get there, they needed a brand that could hold its own across media, creators, tech, and culture—without ever becoming background noise.
We started with strategy.At the intersection of content, utility, and emotion, Narrative’s brand needed to do something rare: feel modern without feeling disposable.That meant a strong foundational system—something expressive enough for social, restrained enough for pitch decks, and flexible enough to stretch from podcast cover to packaging.
The visual identity is built around functional elegance.Neue Haas Grotesk anchors the type system—modernist, neutral, confident.We paired it with a layout structure designed for dynamic content, from long - form editorial to bite - sized interface elements.
The mark is minimal, but not forgettable—something that feels trustworthy without trying too hard.It doesn’t need to shout to be noticed.It’s a quiet signal of credibility in an overstimulated space.
We delivered a full brand system: typography, grid, layout, color palette, iconography, tone of voice, and rollout strategy.Narrative Co.left with more than a logo.They walked away with a brand that’s ready to publish, post, pitch, and evolve.
This wasn’t about making it pretty.This was about making it work—everywhere.